Pioneering assessment for a pioneering region

Sova is continuing its global expansion plan by opening a new office in Dubai, providing assessment support for organisations across the Middle East. This decision reflects our growing portfolio of clients in the regions and the increasing appetite for an alternative to traditional off-the-shelf assessment, in favour of a more personalised and digitally-enabled assessment solution.

Leading the business is Jonathan Rook, Director, Sova Middle East. Having lived and worked in the region for over four years, he is ideally placed to understand and address the diverse needs of organisations across the Gulf.

He comments: “The Middle East is a visionary, dynamic and ambitious region where organisations expect and demand the very best – assessment is no exception. Traditional assessment comes with too many compromises – whether that’s a lack of fairness and diversity, a poor candidate experience or simply doesn’t reflect the role and brand of the organisation. At Sova we build assessments without compromise, combining science and digital technology to deliver solutions that work. I am looking forward to sharing our approach and working closely with our clients.”

Sova will be hosting a series of events, providing a strategic forum for senior HR professionals to explore how the future of work and digitalisation is impacting their talent strategy. If you are interested in finding out more, please get in touch with Jonathan at

Read Jonathan’s blog post ‘New assessment frontiers in a pioneering region’ where he shares his perspective on the challenges and opportunities facing organisations in the Middle East.