Sova appoints Chief Revenue Officer

Sova is delighted to announce the appointment of Christine Higgs as Chief Revenue Officer. In her role she is responsible for global revenue and driving our aggressive growth plan in Europe, Asia-Pacific, Middle East and the US.

Christine has been in the assessment sector for 20 years, working at a number of different test publishers, and has seen first-hand how the industry has evolved to meet the needs of organisations. However, she believes that advances in digital technology signal the end of legacy assessments and approaches to testing. 

“Technology has created an interesting divergence in the assessment industry with providers often falling into one of two camps; those assessment providers with standard off-the-shelf or configurable IP built for the desktop era and, in the other camp, a proliferation of technology firms entering the market offering ‘cool tech’ assessments with highly questionable validity.  Sova has turned a page on both of these.  We are offering a truly different kind of assessment designed uniquely for our clients, with digitalisation and science firmly at its root at every conceivable step from application through to hire. These are really exciting times and I feel privileged to be on this journey with an exceptionally talented team of people.”

Alan Bourne, CEO and founder of Sova comments, “The shift away from generic boxed assessment solutions towards a more personalised approach, is reflected in the rapid growth we’ve experienced in the UK and overseas. Christine’s appointment further strengthens our team and our commitment to remaking assessment for the digital world.”