2025
YOUR YEAR IN HIRING
How big was this year, really?
Candidates that went from
“You’re Invited” to “I Actually Did It”
1,428,774
candidates were invited to take a Sova assessment
829,775
candidates completed at least one assessment
That means roughly:
- 6 in 10 invited candidates actually went on to complete at least one assessment.
- Around 600k didn’t start, which sounds scary, but it’s exactly what happens in high-volume hiring: people forget, get offers elsewhere, ghost, or decide it's not for them.
Why this matters for TA leaders
Our clients are generating a very healthy top-of-funnel reach (1.4M+ invites).
Of those, a strong majority of engaged candidates followed through.
This is a sign that the process is attractive enough that when people start, they tend to commit.
TIP: Sova’s new Modern Projects experience comes with built-in, pre-set messages that you can share with your candidates to give them a nudge and remind them they have been invited to complete the assessment. Speak to your CSM to discuss how you can personalise these touchpoints to increase the conversion rate.
Lean assessment journeys
Total assessments completed this year:
Each candidate completed about 1.06 assessments.
So, most candidates:
Took one main Sova experience (e.g. a blended or single assessment)
With some doing additional stages (video interview, VAC, etc.) depending on the process.
What this means in plain TA-speak:
You’re not drowning candidates in unnecessary tests.
Most journeys are lean: one key assessment plus selective deeper stages.
This is exactly the balance between rigour and candidate fatigue that TA leaders get judged on.
Assessment Types: where the work really happened
What candidates
actually did
on Sova
Out of the 877,462 completions, here’s what candidates did on the Sova platform
Assessment
blended / personality / cognitive
661,448
75% of all completions
VAC
assessment centres & interviews
37,919
4% of completions
Video Interview
strategic second lens
173,011
20% of completions
Partner assessments
e.g. eSkill, language tests
5,084
0.5% of completions
