Sky, one of Europe’s leading media and entertainment companies, faced the challenge of a fragmented recruitment process that had a negative impact on candidates’ experience. By integrating Sova’s customised, blended assessments, virtual interviews, and virtual assessment centre, Sky streamlined their hiring process and created a more cohesive and straightforward experience for applicants.
This resulted in significant improvements: online assessment completion rose from 51% to 86%, and video interview completion increased from 31% to 56%. Candidate feedback was overwhelmingly positive, with 90% finding the assessments engaging and 85% appreciating the clear instructions.
Sky's volume recruitment process was fragmented, and relied on multiple platforms for different hiring stages. This disjointed approach led to inconsistent assessments, high candidate drop-off rates, process delays, and overall frustration. Recognising the need for a seamless, engaging, and fair recruitment experience, Sky set out to align its hiring process with the company’s mission of ‘bringing people the joy of a better experience.’
To overcome this challenge, Sky partnered with Sova to integrate customised, blended assessments, virtual interviews, and a virtual assessment centre into a single, seamless online platform.
“Partnering with Sova over the past year has been transformative in evolving our assessment and selection strategy for volume hiring. Together, we have crafted an assessment journey that is not only seamless and engaging for candidates but also rigorous and fair in evaluating the critical skills needed for key roles in our organization. The impact has been significant—leading to higher-quality hires, improved retention, stronger engagement scores, and increased confidence from our hiring managers. Sova's expertise and innovation have been instrumental in driving meaningful, measurable outcomes for our business."
Sky partnered with Sova to integrate customised, blended assessments, virtual interviews, and a virtual assessment centre into a single, seamless online platform. The goal was to:
This centralised approach allowed Sky to reduce complexity while maintaining rigorous, high-quality hiring standards, ensuring every candidate received a consistent and positive recruitment experience. Sky and Sova worked collaboratively to design a bespoke, role-specific assessment suite tailored to four key volume roles.
By combining traditional personality questionnaires, situational judgement tests, and cognitive ability assessments into a single, blended evaluation, Sky eliminated the need for multiple, disconnected assessments. This approach provided a comprehensive, whole-person view of candidates while significantly reducing time-to-hire.
The streamlined process introduced:
By implementing this data-driven, candidate-centric selection strategy, Sky successfully transformed its hiring process, delivering higher engagement, increased completion rates, and a fairer, more consistent recruitment experience.
The selection process is deeply embedded in Sky’s values and culture, ensuring candidates are not only assessed on role-specific competencies but also on innovation, collaboration, and inclusivity. Through structured, objective evaluation criteria, the process minimised bias, supported fair and transparent decision-making, and created a truly inclusive hiring experience. Diversity and inclusion were central to the assessment design. By replacing fragmented assessments with a candidate-centric, one-platform approach, Sky reduced barriers, making the process more engaging and accessible.
Diversity and inclusion were central to the assessment design. By replacing fragmented assessments with a candidate-centric, one-platform approach, Sky reduced barriers, making the process more engaging and accessible.
Sova conducted pass mark and adverse impact analyses, ensuring assessment outcomes were equitable across all candidate groups. This evidence-based approach allowed Sky to efficiently manage its candidate pipeline while upholding fairness, consistency, and rigour in hiring.
Sky’s key objectives were not only met but exceeded through its partnership with Sova, delivering a more efficient, engaging, and inclusive hiring process. By addressing challenges such as fragmented assessments and candidate drop-off, Sky successfully streamlined its approach. The integration of skills assessments, video interviews, and virtual assessment centres into a single, seamless platform significantly improved completion rates, candidate experience, and hiring efficiency.
The impact was both immediate and measurable. Since implementation in April 2024, Sky has achieved:
Beyond the numbers, the transformation has empowered recruiters with a structured, data-driven approach—delivering consistent, objective insights, reducing administrative burden, and ensuring fairer hiring decisions. Sky’s hiring teams embraced the change, supported by targeted training, real-time insights, and an intuitive dashboard.
With continuous feedback loops and ongoing data-led refinements, Sky and Sova have established a high-impact hiring process. The next phase will build on this success, introducing dynamic situational judgment tests and further optimising selection strategies to align with Sky’s evolving business needs.
Sky, one of Europe’s leading media and entertainment companies, faced the challenge of a fragmented recruitment process that had a negative impact on candidates’ experience. By integrating Sova’s customised, blended assessments, virtual interviews, and virtual assessment centre, Sky streamlined their hiring process and created a more cohesive and straightforward experience for applicants.
This resulted in significant improvements: online assessment completion rose from 51% to 86%, and video interview completion increased from 31% to 56%. Candidate feedback was overwhelmingly positive, with 90% finding the assessments engaging and 85% appreciating the clear instructions.
Tailored, blended assessments; Video Interviews, Virtual Assessment Centres
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