What's new: Immerse is a new AI-led role simulation that places candidates inside realistic job scenarios before you make a hiring decision. Candidates interact with named AI agents across a structured briefing, task, and debrief, completing the experience in 15 to 30 minutes on mobile or desktop. They get a realistic preview of the role, you get behavioural data that shows how they perform under job conditions. Three simulations are available at launch: Contact Centre, Early Careers, and Customer Facing. Scoring is automatic, validated by occupational psychologists, and tied to a Sova Score out of 100.
What Is Immerse?
Immerse is a conversational psychometric assessment that places candidates inside realistic, role-specific work scenarios. Using generative AI, candidates interact with named AI agents across a structured briefing, task, and debrief, completing the full experience in 15 to 30 minutes on mobile or desktop.
Scoring is automatic. Competency scores are tied to the specific role type, and every candidate receives an overall Sova Score out of 100.
What It Does
Most assessments measure how a candidate thinks about work. Immerse shows you how they perform in it.
Candidates are placed inside a simulated version of the role. A Contact Centre candidate handles live customer interactions. An Early Careers candidate navigates a team scenario. A Customer Facing candidate manages interactions on a shop floor. They're not answering questions about the job, they're doing it.
For hiring managers, that distinction matters. Competency scores tell you what someone is capable of. Behavioural data from a role simulation tells you how they actually perform when the pressure is on.
Better for Candidates Too
Something that often gets overlooked in assessment design is that candidates are evaluating you at the same time you're evaluating them.
Immerse gives candidates something most assessments don't: a realistic preview of the role. They experience the environment, the pace, the type of interactions they'd be handling day to day. That transparency helps candidates self-select more confidently, which means the people who move forward do so with a clearer sense of what they're signing up for.
The result is better quality conversations at the next stage, and lower drop-off after hire.
The experience is designed to feel engaging, not interrogative. Candidates know upfront they're interacting with simulated AI characters. Full accessibility support is built in across mobile and desktop, including dictation, text-to-speech, and speech-to-text throughout.
Built for TA Teams Hiring at Scale
Immerse is designed for volume hiring, where consistency, defensibility, and speed all matter.
IO psychology at the scoring layer: Competency scores are validated by occupational psychologists and applied consistently regardless of volume. The output is structured, evidence-based, and defensible to stakeholders, not an AI-generated summary.
Coordinated multi-agent AI: Multiple AI characters work together within a shared scenario to create a coherent simulation from start to finish. The experience holds up across thousands of candidates.
Automated quality safeguards: Invalid, nonsensical, or offensive responses are detected and flagged automatically, without manual review.
Candidate feedback built in: Every assessment ends with a short feedback survey, giving your team a continuous read on candidate experience without adding process overhead.
Ethical and transparent by design: Candidates consent to a clear privacy policy before they begin. The simulation is honest about what it is.
Three Simulations Available at Launch
Contact Centre: Candidates handle back-to-back customer interactions in a simulated telecoms contact centre.
Early Careers: Candidates navigate a structured team scenario with two AI characters in an associate context.
Customer Facing: Candidates manage a series of customer interactions on a simulated department store shop floor.
The Bigger Picture
AI is already shaping both sides of the hiring process. Candidates use it to to write CVs and prepare for interviews, and TA teams use it to screen, schedule, and communicate at scale. The focus now is on how to build AI into assessment design in a way that's rigorous, fair, and useful to the people making hiring decisions.
Immerse is Sova's answer to that. A tool that adds a new layer of behavioural insight, fits in your existing assessment approach, and gives both hiring teams and candidates something more useful than they had before.
See It for Yourself
mmerse is available now. If you want to give candidates a better experience and give your hiring team better data, find out more or book a demo with the Sova team.


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